About
Platform expertise meets operator experience.
Reachling was built around a simple idea: effective marketing cannot come from a one-size-fits-all playbook. We combine deep platform knowledge, audience psychology, data, and live-entertainment operating experience to build strategies around how each client actually grows.
Founder Bio
Jesus Reyes, Co-Founder
Jesus Reyes studied Political Science and Sociology at Columbia University before beginning his career at IBM and later spending five years at Meta. At Meta, he worked closely with businesses on digital advertising and saw firsthand both the power of the platforms and the limits of one-size-fits-all recommendations.
Today, as Co-Founder of Reachling, Jesus leads paid media, audience strategy, and performance marketing for brands, artists, and event organizers. His work has supported brand launches, merchandise growth, audience development, and ticket-selling campaigns for festivals and live events.
His approach combines platform expertise, audience psychology, and data-driven decision-making to build around each client's goals rather than forcing every client into the same playbook.
Outside of work, Jesus enjoys traveling, exploring new cultures, and attending live events around the world.
Founder Bio
Mike Lisanti, Co-Founder
Mike Lisanti is an entrepreneur, artist manager, and operator focused on building scalable artist businesses and infrastructure in electronic music. As Founder and CEO of MLennial, he oversees a roster of globally touring artists including Seven Lions, Virtual Riot, SABAI, Kompany, GorillaT, Jerro, MUZZ, and Rad Cat. MLennial-supported artists sold more than 150,000 headline tickets roster-wide in 2025.
Before founding MLennial, Mike served as COO and managing partner of Prodigy Artists from 2021 through early 2024, where he worked on operating systems, client and manager retention, and company growth. Alongside Reachling, he leads ML Publishing and oversees label operations for Ophelia Records and IKIGAI Music with his team at MLennial.
At Reachling, Mike brings the operator side of the equation: touring economics, audience growth, and the business infrastructure needed to turn marketing into sustainable long-term growth.